If you want to improve site conversion, A/B and Multivariate Testing are invaluable tools. What is more, getting started is not as hard as you think.
Each episode of Digital Insights is based on the articles of Paul Boag. To read the post related to this post go to: https://boagworld.com/design/a-beginners-guide-to-to-a-b-and-multivariate-testing/