Digital Insights

What does online personalisation really mean?

Episode Summary

Personalisation can cause a lot of confusion. It comes in many forms and not all of them are appropriate for every site. Do not insist on personalisation unless you have a clear idea of what you mean and what benefits you expect.

Episode Notes

Personalisation can cause a lot of confusion. It comes in many forms and not all of them are appropriate for every site. Do not insist on personalisation unless you have a clear idea of what you mean and what benefits you expect.