Digital Insights

What Is Design Thinking? Is It Really a Thing?

Episode Summary

There is a new business buzzword in town. From the boardrooms of IBM to General Electric, executives are talking about this mysterious new business methodology called design thinking. But what is it and does it have any real value?

Episode Notes

There is a new business buzzword in town. From the boardrooms of IBM to General Electric, executives are talking about this mysterious new business methodology called design thinking. But what is it and does it have any real value?

http://mediatemple.net/blog/tips/design-thinking-really-thing/